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Name

First Name

Brittany

Last Name

Ford

Nickname

Brittany

Location

City

Alexandria

State

VA

Contact Info

Phone Number

4692078836

Experience

Company

a4media

Title

Digital Account Specialist

Year

2018present

Description

a4 media is a full-service marketing agency leading the field with multiscreen addressable IP advertising. Started as a Political Account Manager during 2018 midterms. The company offered an opportunity to relocate and work with the Virtual Sales and Service Department.

· Managed banner, video, SEO/SEM and social media marketing on 130+ political campaigns and 100+ political causes during the 2018 midterm election with an 86% election and success rate.
· Meet and exceed monthly budgets despite the COVID-19 impact on SMBs, maintaining budgetary practices for an annual target of $12M for the Virtual Sales and Service department.
· Leverage databases, such as Strata View and TIM ad trafficking, Salesforce CRM management, Eclipse, and Sage billing to optimize efficiency and manage ad delivery, yielding a 105% increase in accurate budget and invoice reporting.
· Spearhead successful advertising initiatives through IP addressable, maximizing specific audience segments related to healthcare, politics, and auto-dealers resulting in increased political ad sales by 115% and health and auto ad sales by 103%.
· Drive a 43% increase in leads within the first quarter through increased traffic and lead generation on Facebook, Instagram, and Twitter. With a 29%
· Administer digital/social media marketing, cable/broadcast marketing, and multi-screen advertising initiatives on behalf of clients generating $3.5M – $15M in revenue annually.
· Formulate advertising proposals and campaign request forms to streamline the process and increase efficiency by 45%, resulting in reduced time between initiation and launch from ten days to three days.

Company 2

Commonwealth of Virginia

Title

Regional Sales Manager

Year

20112018

Description (Optional)

Virginia controls the sale and distribution of its distilled spirits through 360+ retail outlets across the Commonwealth. Began in 2011, as a Sales Associate and was promoted to Retail Operations Manager for a 21-store region, and a team of 200+ managers and associates.
· Brought about industry-leading sales ($12M) by applying strategic spirit & beverage industry knowledge and leadership skills.
· Managed 21 retail outlets, and processed 250,000 consumer accounts throughout the Commonwealth of Virginia, receiving an Exceptional Store Award for excellent internal compliance audits and inventory management.
· Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals which resulted in 85% increase and 150% customer satisfaction rate.
· Conducted interviews and hiring procedures for 50+ new hires and facilitated new hire training to assimilate them into the company culture smoothly thus acquiring a 95% retention rate and 63% promotion rate amongst employees.
· Introduced new inventory management measures, effectively decreasing product theft over 46% within six months. Assessed each location’s individual and team performances, analyzing data trends to determine best methods to improve sales results with improved branding initiative and effective marketing campaigns.

Resume

Resume

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Skills

My Skills

Digital Marketing
Program Management
Social Media
Public Policy
Social Media Marketing
Politics
Political Science
Program Evaluation
Public Administration
Policy Analysis
Editing
Data Analysis
Performance Management
Hiring
Product Management
Operational Excellence
Sales
Inventory Management
Account Management
Online Advertising
Advertising
Operations Management
Online Marketing
Public Relations
Marketing Strategy
Community Outreach
Policy
Marketing
Microsoft Office
PowerPoint
Salesforce.com Administration
Client Accounts
Databases
BlueState Digital
Mailchimp
Salesforce.com
Public Speaking
Volunteer Management
Time Management
Fundraising
Customer Service
Leadership
Management
Training
Team Building
Supervisory Skills
Interviewing
Spanish
English
Government Relations
Government Affairs
Strategic Hiring