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Name

First Name

Brian

Last Name

Lee

Location

City

New York

State

NY

Experience

Company

Black Health & Wealth

Title

CEO

Year

2015Present

Description

Black Health and Wealth’s Mission

Black Health and Wealth’s mission is to empower, educate, amplify and invest in black people, businesses and communities.

Black Health and Wealth’s Values

  • We create high quality products and services for the black community
  • We provide exceptional customer service
  • We hire, develop, promote and create safe spaces for black talent
  • We work with black suppliers whenever possible
  • We value profits, growth and prosperity
  • We care about the well-being of the black community
Company 2

Amnet

Title

Vice President

Year

20192020

Description (Optional)

Vice President, Programmatic –Microsoft

·       Build trusted client relationships with senior marketers and evangelize programmatic across Microsoft organization

·       Partner with senior agency leadership and agency partners to foster a collaborative approach to meeting client goals. Partner with product, finance and Dentsu Programmatic leadership to create account plans that exceed annual revenue goals

·       Create global, cross-channel audience targeting strategy for Microsoft Commercial brands

·       Lead thought leadership in all aspects of the addressable media activation processes, RTB, exchanges, DSP technologies, DMP integrations, ad servers, ad tech partners to agency, clients and advertising industry

·       Mentor and lead a large team of programmatic specialists. Develop programs and initiatives to up level the talent for all accounts in the Amnet New York office

·       Advise Google engineers, Google Ad Manager team, Google Programmatic Guaranteed Steering Committee and industry DSPs on product strategy

 

Senior Director, Programmatic –Microsoft

·       Responsible for programmatic success of Microsoft’s performance portfolio, including key business units such as Azure, Office, Store, Ads (Bing), PMD

·       Led global, centralized execution of Azure’s programmatic campaigns across 37+ markets, including 95% increase in budget for 2019

Company 3

Cadreon

Title

Director

Year

20172019

Description

Director, Programmatic Strategy – Initiative, Healix (LEGO, Revlon, Merck, AstraZeneca, IHOP)

·       Led AstraZeneca agency transition for programmatic and built new team to support the new business win

·       Oversaw team of programmatic specialists. Mentored and developed team to provide exceptional work to clients

·       Drove profitable revenue growth for IPG, including new business ideas for Axciom

·       Owned the audience approach for new business pitches across all channels

 

Associate Director, Programmatic Strategy – Initiative, Healix (Merck, Applebee’s, MSG, Amtrak)

·       Drove new business growth and existing account growth that exceeded revenue goals for enterprise clients, including a 100% year over year increase in revenue from Merck in 2017

·       Identified new and innovative ways to use data to drive business results, including cross-screen initiatives between programmatic and Advanced TV to reach customers along the fragmented customer journey

Company 4

Verizon Media

Title

Associate Director

Year

20122016

Description

        Led the growth of programmatic media adoption of AOL products within digital agency clients. Programmatic expertise and leadership led to 100%+ year over year increase in 2016 for my team

Company 5

X Plus One (Rocketfuel/Sizmek)

Title

Account Manager

Year

20112012

Description

• Cultivated successful partnerships with senior agency and client executives leading to programmatic revenue increase of 50% on large, enterprise accounts

Company 6

Razorfish

Title

Account Manager

Year

20092011

Company 7

CBS Interactive

Title

Account Coordinator

Year

20082009

Resume

Resume

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Skills

My Skills

Advertising, digital marketing, e-commerce, entrepreneurship. brianleemarketing.com